CityLine

In working with CityLine, we focused on leaning into their playful and cheeky brand identity. What began as a project to create on-brand copy for digital ads promoting events, restaurants and experiences evolved into a full content strategy. 

Collaborating with their team, we identified a variety of campaign themes—like happy hours, brunch with the girls, date nights and family picnics in the plaza. We crafted hundreds of fun, quirky and family-friendly headlines that resonate with CityLine’s approachable tone while appealing to a diverse audience.

To maximize impact, the copy has been repurposed across digital ads, social media, printed materials, property signage, website headlines and large-format displays. The result is a refreshed, cohesive brand voice and a flexible content foundation that keeps CityLine’s messaging vibrant and engaging across all platforms.