CityLine
Event Social Media Strategy
When we partnered with our client, CityLine, to bring North Pole in the Plaza to life, we knew it needed to shine—both in the community and online. Our promotion strategy kicked off with a single Instagram reel on October 2nd, and the results speak for themselves.
Organically, this first post garnered:
• 233,404 views
• 172,387 accounts reached
• 16,255 interactions
• 12,207 accounts engaged
• 7,552 shares
• 3,612 saves
• 1,120 new followers
All from one piece of content.
This wasn’t just numbers on a screen—it was real, impactful growth. The event buzz built momentum for CityLine’s North Pole in the Plaza, solidifying its place as a can’t-miss community experience. By creating authentic, engaging content and tapping into the right audience, we didn’t just promote an event—we started a conversation, sparked excitement and delivered measurable results that exceeded expectations.
In addition to social media promotion of this event, the Ro team partnered with the CityLine team on this event from conception, to planning, billing, contracts and execution—even with a last-minute rescheduling of this event due to unpredictable Texas weather.
The Ro team was involved with every aspect from the event’s conception to the day-of snow-filled festivities, welcoming more than 5,000 attendees to the event.
