Curate Local

Curate Local began as a long-held dream by one of our longtime clients—an idea for a software solution that would simplify the often overwhelming process of vendor management. What started as an internal need evolved into something with far-reaching potential: a flexible platform designed to support event organizers everywhere, from small-town farmers markets to large-scale corporate events.

We partnered with the Curate Local team to build the brand from the ground up—defining the visual identity, strategic positioning, and messaging. The result is a brand that feels modern, intuitive, and efficient while remaining warm, accessible, and grounded. We crafted a clean, flexible logo suite that avoids the overly tech-y look common in the software space, instead leaning into a polished, organized, and reliable aesthetic that appeals across audiences.

The color palette is intentionally minimal, led by Zest—a fresh yellow-green that evokes energy, sunlight, and community—and Canvas White, a creamy neutral that keeps the interface clean and adaptable. The overall identity was designed to elevate, not compete with, user content—seamlessly blending with a range of imagery and event styles.

We also collaborated with our copywriter to develop the tagline “Events, Simplified,” which clearly reflects the brand’s mission: to make planning easier for those who make events happen.

We designed the brand and are now actively working alongside the SaaS designer and developer on the platform itself—and we can’t wait for you to see it.