From the Ground Up

From The Ground Up came to us seeking a social refresh. Their reputation for stunning landscape design and ongoing maintenance was established, but their social media did not fully reflect the luxury service they provide. Using their existing brand and colors, we developed a strategy to make their social presence a polished, intentional extension of the From The Ground Up brand, showcasing their expertise across landscape design, custom build, pool installation, and long-term garden care.

We defined the creative direction, tone, and messaging based on their brand, then organized content into strategic categories and introduced elevated templates. These templates spotlight each project in a clean, elegant way, centering photography while incorporating subtle structure and branded elements. The feed now reflects a cohesive, on-brand experience that highlights the full breadth of From The Ground Up’s work while giving each service category space to shine.

Beyond strategy and templates, we manage the day-to-day social presence, capturing content, writing captions, posting, and engaging with followers and partner agencies. Every element, from the curated feed to the ongoing content, reinforces From The Ground Up’s expertise, craftsmanship, and thoughtful approach to outdoor design. The result is a social presence as polished and intentional as the landscapes themselves.